1、 Introduction

Emphasis was placed on the core role of language in cross-cultural communication, pointing out that different groups form cognitive unity through language naming, achieving effective communication and knowledge sharing. Language naming has cultural construction attributes and is the foundation of knowledge and theoretical construction. The article takes the naming of plants in Latin by Europeans in the 18th century as an example to explore the relationship between language and European colonial expansion, knowledge production, and cultural identity.

2、 Discourse strategies for language naming

Deeply explored the discourse strategies and cultural construction role of language naming in cross-cultural communication. Nouns are divided into ordinary nouns and proper nouns, which form ideological statements through naming, reflecting the relationship between people and things, and people and society. Naming makes things a part of daily expression and documentation, playing a role in understanding and inheriting cultural knowledge. In cross-cultural communication, people tend to incorporate new things into familiar cognitive and naming systems, leading to cultural misunderstandings. For example, the naming of "Native Americans" reflects the non contextualized naming of European explorers based on their own knowledge system. The cultural and political stance behind naming is particularly important in cross-cultural interactions. European colonizers spread their ideas and knowledge structures through naming and renaming, forming a dominant relationship over their colonies. Plant naming is particularly noteworthy because botany made significant progress in the 18th century and is directly related to European cultural construction through naming.

3、 Knowledge attributes of language naming

Explored the cultural construction and knowledge attributes of plant naming by 18th century Europeans. Early European language naming was closely related to belief systems, and religious theocracy established social order and hierarchy through naming. During the Renaissance, with the rise of people's subjective consciousness and enhanced cognitive abilities, natural and social knowledge began to permeate and challenge theological authority. The great geographical discoveries have stimulated the description and recording of new geographical environments, and plant naming has become a symbol of a shift in the way the natural world is perceived. The new plant naming system is intricately linked to European cultural traditions and imperial expansion interests, with Latin as a symbol of knowledge playing an important role in naming, forming a widely accepted Latin scientific name system. At the same time, the naming process involves cross-cultural identification and acceptance issues. Through non contextualized naming, Europeans have widely popularized their ideas, concepts, and cognitive styles, influencing the discourse of academic research in other regions.

4、 Naming and Classification of Plants

This article explores the naming and classification of plants by Europeans in the 18th century, and points out that botany, as a specialized discipline for studying plants, only emerged in the late 17th century. Swedish botanist Linnaeus systematically sorted out plant species, improved the binomial system and modern classification methods, gradually gaining universal recognition for plant naming conventions. Linnaeus' naming convention was based on Latin and established a cognitive positioning centered around Europe, but it was also criticized for ignoring the specific historical, geographical, and cultural information behind plants. The chapter also mentions plants named after their discoverers, such as paulownia and fir, as well as plants named using regional vocabulary, such as tea trees and kiwifruit. In addition, the chapter also discusses the issue of European "linguistic imperialism" in plant naming, as well as the role of unified naming in botany in promoting disciplinary development and knowledge sharing.

5、 Plant Acquisition and Imperial Benefits

In depth exploration of the impact of plants on human life in different geographical environments, as well as the connection between plant acquisition and imperial interests. Plants are not only the foundation of life on Earth, but also have rich records in classical Chinese literature. Unlike ancient Chinese naming conventions for animals and plants, which were mainly used within their own regions, the naming system in Europe faced new challenges during the Renaissance. In the 16th century, naturalists placed great emphasis on individual discoveries, and natural history became a way of exploration. European explorers and colonizers preserved and cultivated the plants they brought back in museums and other places, promoting de contextualization knowledge. Qiu Yuan has become a control center for regulating the flow of plant information, and botany has become an important field for women's education and entertainment. However, the naming and migration of plants are closely related to colonialism and imperial interests. Modern colonialism began with the search for exotic spices and tropical plants, and the profits gained from planting these plants in colonial botanical gardens and plantations laid the foundation for the prosperity of colonialism. The missionary activities, explorations, and colonial practices in Europe are all related to the acquisition, possession, and utilization of plants. Academic institutions and individuals such as the Royal Society of England participated in the process of maximizing the interests of the empire. European explorers' exploration and discovery of plants, including the collection and hunting of Chinese plants, were initially driven by the economic value of spices. Some European missionaries who came to China were naturalists themselves and conducted extensive exploration work in mainland China as missionaries, known as "plant hunters". These plant hunters discovered and brought back an astonishing number of Chinese plants to Europe, which were an integral part of the empire's interests.

6、 Conclusion

The complexity of cross-cultural communication is reflected in the Latin naming of plants in 18th century Europe, which reflects Eurocentrism. Non contextualized naming methods may mask ecological diversity, and modern linguistic theories are insufficient to analyze language naming. It is necessary to combine historical context to deeply explore and trace historical clues, which can help understand the relationship between knowledge production and cultural forms, and identify the conceptual forms and discourse strategies behind language conversion.